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ASTUTE 2020 Update September 2020

Here at ASTUTE 2020, we can support your business throughout this period of uncertainty. Our world-class academics and technical experts from across our strong Welsh Universities partnership are available to support you through research and innovation activities. If you wish to discuss opportunities for working with us e.g. to modify your production to develop solutions to support the fight against COVID-19, you can contact us via email.


Meet the USW Team

Meet the USW Team


The ASTUTE 2020+ team at the University of South Wales (USW) comprises of Professor Hefin Rowlands, Professor Jonathan Deacon,  Steffan James and Carl Singleton. The team provides a unique mix of skills that complement those of the other academic partners in ASTUTE 2020+.

The team has expertise in Quality improvement, the Taguchi Design of Experiments method, strategic supply chain management and developing strong supplier relationships and the ability to provide a human-centric focus to achieve a more market-oriented product.

The team at the University of South Wales (USW) has expertise in techniques used to optimise manufacturing processes to increase resource efficiency and, potentially, transform waste resources into new products. Coupled with the team’s expertise in marketing, collaborative projects with USW can help manufacturers find new markets for products previously considered waste. Many previous ASTUTE 2020+ collaborative projects have researched potential methods of maintaining value in supply chains through the valorisation of waste products from existing processes. This creates sustainable models of manufacturing, delivering economic, environmental, and social benefits for companies in Wales.

Professor Hefin Rowlands

Professor Jonathan Deacon

Steffan James

Carl Singleton

For more information about these articles or how the ASTUTE 2020+ project can help your organization, please contact Professor Hefin Rowlands (hefin.rowlands@southwales.ac.uk)